The journey of Outdoorlink, Inc. began in 2007 with a vision to solve the struggles the Out of Home Advertising industry faces on a daily basis. Owner and CEO Dwight Jennings created the SmartLink System to help ease the problems of escalating utility costs, customer complaints due to illumination issues, and continuously increasing maintenance expenses that affected the industry as a whole.
After spending more than 40 years in the Out of Home Advertising industry, Dwight gained a vast knowledge of the business and a passion for the people who make it great. In 1967 he started in sales and management with Creative Displays, and in 1984 started his own company in North Alabama, Jennings Outdoor Advertising. After building the business to over 400 structures, Dwight sold Jennings Outdoor and began his new search on how to continue impacting the Out of Home Advertising industry.
Since 2007 Outdoorlink, Inc., a family owned and operated company, has become the industry leader in providing remote control of billboard lighting and digital displays for the Out of Home Advertising industry in both the United States and abroad. We value our customers as our greatest source of learning and inspiration, and are proud to provide a product that was built for them by them. To date, there are thousands of SmartLink units installed throughout the world. In addition, sister company Outdoorlink Services, Inc., has over 35 subcontractors who install the SmartLink System as well as LED lighting and ladder safety systems for customers.
A Brief History
1967
Dwight Jennings begins his career in Sales and Management at Creative Displays.
1984
Dwight Jennings starts Jennings Outdoor.
2007
Dwight Jennings sells Jennings Outdoor and starts Outdoorlink, Inc.
2009
Outdoorlink launches the SmartLink Management System (SMS).
2016
Outdoorlink reaches a milestone of 50,000 SmartLink installations worldwide.
2018
Outdoorlink launches the SmartLink mobile app.
2019
Outdoorlink launches the SL-2-DC for managing solar-powered devices.
2021
Outdoorlink launches the SmartLink Vantage, a first-of-its-kind controller for providing digital content verification on digital displays.
Management and Creative Team
DJ Jennings
CEO
DJ Jennings is the CEO of Outdoorlink and has been with the company since 2012. DJ oversees all business development and client relationship management for each of the company’s verticals, and directly manages all international Out of Home business development.
O (256) 885-9768 ext. 116
Dwight Jennings
Owner and Founder
Dwight Jennings is the owner and founder of Outdoorlink. Dwight’s 40 years of expertise in the Out of Home Advertising industry gave him the necessary insight to create the SmartLink, to provide the solution to rising utility costs and maintenance overhead associated with the outdoor lighting industry.
O (256) 885-9768
Carter Weiland
Chief Operating Officer
Carter is the Chief Operating Officer for Outdoorlink, Inc. He oversees all operational needs with Outdoorlink, with an additional focus on solutions for digital devices both in commercial and out-of-home placements. As such, Carter is actively involved in new product development, as well as day-to-day operations throughout the Outdoorlink business.
O (256) 885-9768
Rick Holloway
Chief Technology Officer
Rick is the Chief Technology Officer overseeing our engineering department and all new designs, technical development and quality control for Outdoorlink, Inc. Rick has over 35 years’ experience in product development and operational management.
O (256) 885-9768 EXT 103
David Pottorf
Controller
David is the Financial Controller for Outdoorlink. Prior to joining Outdoorlink, he worked in public accounting at KPMG, worked in the private sector, and is a veteran of the United States Air Force. David is responsible with tracking the cash flow, executing the company’s financial plan, and advising on long-term business and financial planning.
M (720) 413-3751
Tasha Mayes
Sales Manager
Tasha is the Sales Manager for Outdoorlink. She comes with a strong history in out-of-home, with experience in buying and selling OOH ad space. With this knowledge, Tasha is overseeing all out-of-home sales, as well as any commercial and parks and recreational needs.
M (256) 200-4748
Jenni Evans
VP Transit Solutions
Jenni is the VP of Transit Solutions and manages all business development for the public transportation sector. Prior to joining the ODL team, she was the VP at Brasco International, a street furniture manufacturer, and Director of Operations at Connectpoint, a solar power and digital signage supplier. Jenni is an active member of the Smart Cities Council, Board Member on the APTA Business Member Board of Governors, and member of APTA’s IT and Business Development Committees.
O (256) 885-9768 ext. 309
M (269) 207-1970
“My staff and I wish all companies were as easy to work with as Outdoorlink. Not only is Customer Support very helpful with any questions or installs, your product actually does what it’s supposed to do!”